Reentry National Outreach Campaign Overview

The Reentry National Media Outreach Campaign offers media tools and resources to support informed discussion, decision making, and action about solution-based reentry programs that foster public safety and support healthy communities. We encourage you to review the diverse materials and consider how you may be able to use them effectively.

The Reentry National Media Outreach Campaign acts as a catalyst to encourage solution-based reentry activities. Review this chronicle of public television and community events/actions to gain ideas on what may work in your arena.

Campaign Background | What is Prisoner Reentry? | Campaign Modules | Campaign Management

Campaign Modules

Campaign modules were defined through conversations with producers; strategic partners including the Urban Institute and The Annie E. Casey Foundation; and advisors, such as the Council of State Governments’ Reentry Policy Council (CSG/RPC) and the campaign’s Faith Advisory Committee; public television stations; as well as other key stakeholders. The following modules will be highlighted in the outreach campaign and productions:

Education & Employment
Health
Housing
Family
Public safety
Faith

The last theme, public safety, was recommended by CSG/RPC, which stated that this is a key issue for policymakers and, therefore, critical to the campaign’s ability to gain their attention. One additional theme, the moment of release (the critical hours, days, and weeks following release from prison), will be integrated within the other issues.