Reentry Campaign Background

The Reentry National Media Outreach Campaign will expand public awareness and dialogue, provide media-based resources, and work in partnership with key organizations engaged in local initiatives to strengthen families and neighborhoods. The campaign will facilitate discussion and decision making about solution-based reentry programs that foster public safety and support healthy communities.

Critical to the success of the campaign will be its focus on issues that are of primary concern to policy leaders, faith- and community-based organizations, and public television stations; and that can lead to desired outcomes. Public safety gains are typically measured in terms of reduced recidivism. Reintegration outcomes would include increased participation in social institutions such as the labor force, families, communities, schools, and religious organizations. Both financial and social benefits are associated with successful reentry.